Building a brand in the Hemp/Cannabis industry is very difficult. We are way restricted, on what we can post on social media. (Alternatives to brand building in this industry can go hand-in-hand with lifestyle brands) A strategy that I have explored in the past, has been building a brand under a lifestyle concept. It opens up many other possibilities of marketing like paid promotion on social media outlets, banking, influencers that will help promote the brand with merchandise, etc. The merchandise also turns into another stream of income with very healthy margins. After being in the industry for so long, I have learned, marketing is a huge fundamental part of selling any product. With the amount of marketing that we have already done, or plan on doing in the future, it feels like we are just a marketing company. Marketing is a full-time job , make sure you have control of your marketing strategy and team. Don’t leave it in the hands of a expensive third-party. I have made that mistake in the past. Learn from my mistake. If you would like to talk about this subject feel free to send me a direct message. #Branding #Marketing #Hemp #THCA #THC #URBAN #Canada #USA #Colombia #Helicopter #LinkedIn #Merchandise #

Posted by Emanuel Bernal at 2023-11-10 21:42:07 UTC