This video that I’m posting is a series of three clips, part of Lil Wayne’s Cannabis brand campaign called Gkua. I was fortunate to be part of some of the brand launch. This is some of my feed back. I think they were off to a very good start with Lil Wayne being the face of the brand and marketing content. They even had the cannabis brand mentioned on national tv not directly marketing it, through a skit on the Tonight show on Jimmy Fallon show. Brilliant. However, I go back to timing. This industry is definitely about timing and in this case, Lil Wayne was facing a felony and federal firearm charges. After they decided to go on with the Cannabis brand, Lil Wayne legal team, advised him not to be the face of the Cannabis brand, so the strategy completely changed. Luckily, at the time Lil Wayne was one of the people that Donald Trump pardoned. Wonder how that happened ! They must’ve smoked a fat joint. Now I believe, if Lil Wayne were to try and relaunch the brand, I think he would have much more success, if they were to go with the original strategy of having Lil Wayne promote the Cannabis brand. However, I do feel like he would need to explore the Hemp and the THC industry because of the reach Hemp and THC have globally. #LilWayne ##DonaldTrump #THC #THCA #Branding #Marketing #JimmyFellon #National #Hemp #rollingstone #Media https://www.rollingstone.com/music/music-news/donald-trump-lil-wayne-kodak-black-1116097/

Posted by Emanuel Bernal at 2023-11-12 14:54:41 UTC