Many industry peers have approached me with the idea of hosting an awards show, and after careful consideration and research, I came to a significant realization. It became apparent that most award shows tend to prioritize sponsors over genuine recognition of great achievements. Let me be clear, I deeply appreciate the support from our sponsors, but I couldn't help but wonder what would set us apart if we followed the same path. I have always prided myself on trying to do unique things to push our industry forward. After much contemplation, I had decided to pass on the idea of another conventional awards show. However, in the past week, after watching a video of an award winner has sparked my enthusiasm. Why not shine a spotlight on the often overlooked heroes of the cannabis industry – our dedicated budtenders? They are the ones who bring unwavering passion to the forefront, serving as the backbone of our industry. These remarkable individuals serve as the front-line ambassadors of cannabis, guiding and educating consumers on a journey of discovery, wellness and bliss. Budtenders have not only assisted countless individuals in making informed choices but have also become the catalysts for change, breaking down stigmas, and transforming the industry. In a rapidly evolving industry where passion, knowledge, and dedication are the driving forces behind success, we will come together to honor the true champions – the budtenders. We are thrilled to present to you the inaugural "High Achievers" awards show, an evening dedicated to celebrating the unsung heroes of Canada's cannabis landscape. The awards will be presentated at the 420 Celebration Gala on April 21, 2024 in Toronto. "High Achievers" is not just an awards show; it's a tribute to those who have not only mastered their craft but have also become the bridge between cannabis products and those seeking a higher quality of life. Our Mission and Vision: Recognize Excellence and Inspire Growth! Through "High Achievers," we will shine a spotlight on these remarkable individuals, providing them with the recognition they deserve and the opportunities they need to propel themselves to new heights in the cannabis industry. "High Achievers" will serve as a trampoline to the award winners to dream opportunities within the cannabis industry. We started building a website to manage nomination and votes. I would love to work in collaboration with any and all other people and organizations wanting to help plan or support this project. Please reach out to me directly if you are interested.

Posted by Jazz Samra at 2024-01-22 19:17:54 UTC