If it ain't broke, don't fix it! In the dynamic world of product marketing, it's essential to consider the impact of changes in branding and packaging. Recently, Pure Sunfarms made a noticeable alteration to the packaging of their Pink Kush product, a top seller in the country. While innovation is key in keeping brands fresh and relevant, this particular change has sparked quite a discussion. Upon encountering the new packaging, I was initially perplexed, wondering if it was a special edition for Breast Cancer Awareness month? It also seems like they made changes to the packaging before going full Pink bags. Why would you release bags that are design in progress. This shift in branding strategy has not only caught my attention but also that of my colleagues, leading to a unanimous sense of confusion. I understand these types of mistake from a small company like me, but Pure Sunfarms is one of the biggest companies in Canada, you would think they have better resources to avoid such mistakes. This situation brings to mind the classic case of Coca-Cola's introduction of New Coke, a well-intentioned rebranding effort that ultimately did not resonate with their loyal consumer base, leading to a return to their original branding. I'm curious to hear your thoughts on this new direction for Pink Kush. Have you seen the new packaging, and if so, what are your impressions? Does it enhance the product's appeal, or do you believe in the adage, "If it ain't broke, don't fix it"? I personally like the original packaging.
Posted by Jazz Samra at 2024-01-26 00:19:49 UTC