POST RE-SHARE CREDIT: SPORTS CANNABIS Building the Future of Cannabis Retired NFL legends, Calvin Johnson Jr. and Rob Sims have teamed up to create Primitiv Group, a vertically integrated cannabis company that operates in Michigan, licensed for cultivation, processing and retail sales. Today, Sims and Johnson Jr. are focused on shifting the narrative and breaking the stigma; "Cannabis, in my opinion, saved my career and kept me on the field..." Adding “For me, much like all players, we’re looking for a transition and what ultimately works. Initially and earlier in my career before 2010, I suffered several injuries and started to get labeled as injury prone. I wanted to get rid of that stigma that was plaguing me and in 2008, I had season-ending surgery.” -R Sims Valuing the rich history of the plant, Calvin and Rob are pushing forward transparent and educational conversations; “We named our company Primitiv because, for thousands of years, people have used cannabis, so by definition the cannabis plant is primitive. We ultimately wanted to highlight the essence of the plant while giving value to the rich history cannabis has as a clean natural healing alternative.” -C Johnson Jr. “Cannabis was one of the first medicines, it’s been around the world for centuries and it’s been around football and athletes since the inception of professional sports… We’re just the ambassadors and individuals that are pushing the envelope forward with open conversation and education…” -R Sims #SportsCannabis #CannabisAthlete #Athletes #RobSims #CalvinJohnsonJr #DetroitLions #NFL #Football #PrimitivGroup #PrimitivPerformance #Medicine #PlantTherapy #Recovery #Relief #MentalHealth #Wellness #changethenarrative #breakthestigma

Posted by Melissa Jane Sydie at 2024-02-04 02:19:44 UTC