When I talk about Iceland being different and THE example for the rest of the world to follow, I mean it. As most of you probably know, I'm an Eat The Rich kind of dude, so I consider billionaires some of the worst people on the planet, and the cause of most suffering for citizens. Then I met Icelandic billionaire, Björgólfur Thor. This man was our tour guide for an entire day, and he drove a few of us around the city of Reykjavik in his beat up SUV afterwards. He was one of the coolest, most down to earth, chill mfers I met during our 9 days there. So, not only does Iceland do just about everything better, but even their billionaires (they don't have many) are rad AF. This is the former CEO of IKEA, and friend of Tóta-told you she knows everyone in the country. We were all pretty shocked to learn who this guy was.

Posted by Dustin Hoxworth at 2025-10-14 14:44:46 UTC